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Rugs · Kilims · Cushions

Handmade pieces
that carry
a story.

LOOMA stands for rugs, kilims and cushions with soul. Each one a unique piece, woven and knotted in a centuries-old tradition — and found exactly where you already shop.

See marketplaces What is LOOMA?

Inspected in Hamburg

Handmade · never machine-made

Handwoven kilim with traditional pattern

Kilim · One of a kind Handwoven

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Find LOOMA on

Weaver at a traditional loom with skeins of wool

At the loom

Handwork · Wool & natural dyes

About LOOMA

Pieces that don't just
furnish a room — they inhabit it.

LOOMA stands for handmade rugs, kilims and cushions with soul. Each one a unique piece — woven and knotted by people who pair centuries of tradition with their own instinct for colour, pattern and character.

What emerges are small masterpieces that bring warmth, depth and substance into modern living rooms. Authentic. Long-lasting. Full of stories you can see and feel.

You'll find LOOMA where you already shop — on XXXLutz and Castorama. OBI and Empik are coming next. Shipping, invoicing and returns all run through the marketplace you choose.

Rug

hand-knotted

Kilim

flat-woven

Cushion

from weaving offcuts

Where to buy LOOMA

The marketplace
you already trust.

Shipping, invoicing, returns — handled by the marketplace where you're already a customer. You know the flow, LOOMA delivers the product.

Live DE · AT

LOOMA collection on xxxlutz.de. Shipping, invoicing and returns handled directly by XXXLutz.

View on XXXLutz

Live FR

LOOMA collection on castorama.fr. Order, delivery and service all through Castorama.

View on Castorama

Coming soon DE · EU

LOOMA on OBI is in preparation — the listing follows in the next weeks.

Coming soon PL

LOOMA on Empik is in preparation — the listing follows in the next weeks.

From yarn to rug

Six steps,
months of work.

Every LOOMA piece comes from a process that's stayed largely unchanged for generations. Here's the short version — step by step.

Mountain wool.

Shorn from sheep raised in the Persian highlands. Altitude and cold make the fleece particularly dense, robust and rich in lanolin — what gives the finished rug its durability.

Hand-spun.

The wool is spun into yarn by hand. Every batch comes out slightly differently — a quality that later shows up as abrash and gives each rug its character.

Naturally dyed.

Madder red from Rubia tinctorum, indigo, walnut hull, pomegranate rind — pigments that have been used for centuries on hand-knotted rugs. They age more softly than synthetic dyes.

The loom.

Vertical looms for fine city rugs; horizontal looms for nomadic and village pieces. The warp threads form the skeleton, the weft snakes through them horizontally.

Knot or weft.

Hand-knotted rugs: every knot tied individually — fine pieces can reach 500,000 per square metre. Kilims: flat-woven, no pile, reversible. A skilled hand ties around 1,000 knots per hour.

Cutting the finished rug to an even pile height

Shearing & washing.

The pile is sheared to an even height and the rug is washed — for LOOMA pieces, that happens in Hamburg, with organic agents. Only then does a piece move on to the marketplace.

Abrash

Good to know

Abrash isn't a flaw.

When the colour on a LOOMA piece shifts slightly lighter or darker along a row, that's not a defect — it's abrash, the natural signature of hand-spun, naturally dyed yarn. Each batch of yarn comes out slightly differently; when woven, those small differences create these soft transitions. Collectors prize abrash as a mark of authenticity.

What defines LOOMA

Three things LOOMA
won't compromise on.

By hand. Never by machine.

Every LOOMA piece is woven or knotted by hand. No two are alike — small irregularities, subtle colour transitions and tactile textures aren't flaws; they're the signature of true handwork.

Inspected in Hamburg.

Before a rug, kilim or cushion ever reaches a marketplace, every piece passes through a visual inspection in Hamburg, an organic wash and minor repairs where needed. Only then does it leave the warehouse.

Fair supply chain.

LOOMA pieces are made exclusively in weaving workshops with personally verified conditions. Where it matters, with STEP certification — the strictest standard for fair rug production.

Frequently asked

What else you might
want to know.

Where can I find LOOMA rugs?

Currently on XXXLutz and Castorama. OBI and Empik follow in the coming weeks. Just search "LOOMA" on the marketplace or filter by brand in the rugs section.

Who makes the rugs?

Weavers in long-standing weaving regions — from the Persian highlands to the Moroccan Atlas. All partner workshops are verified in person; where it matters, they are STEP-certified (fair trade, no child labour).

What warranty do I have when I buy?

The full statutory warranty. Shipping, invoicing and returns all run through the marketplace where you placed your order — with the terms you already know from there.

Does LOOMA ship directly?

No. Shipping and returns are handled entirely by the marketplace. That way your buying flow stays exactly the way you already know it.

Is every LOOMA piece handmade?

Yes, without exception. The LOOMA range covers hand-knotted rugs, hand-woven kilims and cushions from the same workshops. Every piece is one of a kind — no machine-made products, no industrial manufacturing. Find the exact technique in the marketplace product description.

What is abrash, and why isn't it a flaw?

Abrash means subtle colour differences within a section of the rug — for instance, a red that turns slightly lighter or darker. It happens because hand-spun, naturally dyed yarn varies a little from batch to batch. Among collectors, abrash is a clear sign of authenticity. Machine-made rugs never show it.

What's the difference between a kilim and a knotted rug?

A kilim is flat-woven — no pile, no individual knots. The pattern is formed directly by the warp and weft threads. The result: thinner, lighter, reversible. A knotted rug has a pile made of thousands of individually tied knots — thicker, softer, with much higher knot density. Both techniques are equal in craft; they just have different characters and uses.

What does knot density actually mean?

Knot density = number of knots per square metre. Nomadic and village rugs usually sit between 160,000 and 250,000 knots/m² — the characteristic geometric, slightly coarser look. Fine city rugs reach 250,000 to 500,000+ knots/m² with floral motifs and fine detailing. More knots ≠ better. It comes down to the style and look you want.

What materials are used?

Mostly virgin wool for the pile — usually from sheep raised in the Persian highlands, where altitude and cold make the fleece particularly dense and rich in lanolin. Cotton provides the structural base (warp and weft). Some city pieces also use silk for especially fine accents. Natural dyes come from plants — madder, indigo, walnut, pomegranate.

How do I care for a handmade rug?

Vacuum regularly — ideally without a rotating brush, which pulls fibres from the pile. Blot fresh stains immediately with cold water and a clean cloth — never rub. No harsh detergents, no washing machine. Every 5–10 years, have it cleaned by a specialised workshop. Wool rugs are surprisingly tough; handled gently, they last decades.

How long does a handmade rug last?

With proper care: a lifetime — and often longer. 19th-century antique pieces are still in use today. Lanolin-rich wool, naturally dyed, hand-tied: this combination of materials was deliberately built to last by older generations who treated rugs as long-term investments. Machine-made rugs are usually replaced after 5–10 years; a handmade one outlasts several generations.

Ready for your
first LOOMA?

Available on XXXLutz and Castorama. OBI and Empik next.

XXXLutz Castorama

Handmade pieces that carry a story.

Pieces that don't justfurnish a room — they inhabit it.

The marketplaceyou already trust.

Six steps,months of work.